Creativity: the other side of management.
نویسنده
چکیده
The subject of creativity may be one of the most misunderstood topics in management. We tend to equate creativity with pure artists, with those who are seemingly endowed with a mystical ability to make aesthetic sense out of color, shape and form. In the manager’s world, creativity is typically viewed as limited to picking out the art for the walls of a new office or selecting a designer to develop a new logo.
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عنوان ژورنال:
- MGMA connexion
دوره 2 2 شماره
صفحات -
تاریخ انتشار 2002